Category: Design Thoughts

Design Thoughts: The BMW Alpha Concept

The BMW Alpha is a rather interesting amalgamation of brilliant high tech conceptual design, old school manufacturing with vintage guts, and a blatant disregard for actual usability. It’s fantastic.  Currently on display at the Petersen, the BMW Alpha is the brainchild of Mehmet Doruk Erdem and sorta-but-also Mark Atkinson…and BMW if we’re crediting where […]